Focal Point Publishing produces and publishes six different neighborhood magazines for the south Lincoln area.
Focal Point Publishing began in 2004. Its first publication was for the Williamsburg neighborhood. Throughout the years, Focal Point gradually added neighborhoods and publications to reach the demands of growing neighborhoods and associations. It continued to expand until 2013, reaching its pinnacle of representing 21 neighborhoods throughout Lincoln. Its newest publication, The Thorn, represents the Firethorn neighborhood association and golf club. In 2015, Firespring acquired Focal Point Publishing. Firespring has partnered to print Lincoln’s premier neighborhood magazines since 2007.