What Makes A Great Ad

CLEAR CALL TO ACTION

  • A question of, what should the customer do next? 
  • Call now, sign up for our newsletter, use this coupon 
  • Always include contact information 

COMPELLING IMAGE 

  • Have an image that relates to your business and the message you're trying to get across in the ad
  • Be consistent with logos, colors, and themes 

TRACKABILITY 

  • Designated phone number
  • Have a receptionist ask customer how they heard of your business 
  • Create a bit.ly link associated with the ad
  • Newsletter sign up 
  • Specialized coupon code 

GUIDELINES FOR COPY 

  • Headline
    • most headlines have a 25 character limit
    • Include the solution you're trying to get across to the potential customer 
  • Body copy
    • Should be written in a conversational tone 
    • Don't overdo the amount of copy, utilize white space